A sample of prospective product descriptions.
The first item is Melissa’s “baguete stud bag”, where I make reference to its 90s origins and include colourful language aimed towards Melissa’s core audience.
I took care to consider the unique aspects of the bag and what the audience would want to know about it before purchasing.
Next, I wrote a speculative product description for a fictional smartwatch brand called “Chronos” and their more fashion-forward model, “Lux”.
I used technical language to describe the watch’s look and features, while highlighting how its technology enhances the wearer’s everyday life by giving them a daily look into their health metrics.